Sales are picking up and I want to keep the momentum going. In order to do this I know I must promote, promote, promote my business, CherishedGiftFavors.com!
One of my suppliers sent an e-mail today announcing their new fall/winter catalog that will be available to brides for the next 6 months. The e-mail said they plan on sending out over 10,000 bridal and 4,000 gift-giver mailings for the seasonal issue. A text ad containing my phone #, and wed addy is $300. A text ad containing the previous info and a logo is $500.
I must say my interest was peaked when I first read the e-mail. This particular supplier's line of favors are my best sellers. However, a ton of retail stores and e-commerce websites also sell their wedding and party favors. The sole purpose of my supplier publishing the magazine is to promote their line of unique favors. If I advertise in the magazine I wonder if I will get "lost in the crowd" due to the many other ads that will also appear in the magazine. Even though I sell some favors and gifts that are a little different from my competition all of the advertisers in the magazine are pretty much going to be selling the same stuff. I am wondering how many brides will look past the first couple of ads once they realize they can purchase the favors from any of the websites that are listed. I'm trying to decide if the magazine would be a good bang for my advertising bucks.
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