It has been way too long since I've posted a blog I know. I have been very busy the last few weeks, filing my income taxes, sales tax, and corporate renewal paperwork, updating my MySpace, and updating as well as marketing my website, CherishedGiftFavors.com. I have also been working my butt off nonstop telling everyone I can think of about my wedding favors, party favors, and personalized gifts for any occasion. Sales have really been picking up for me and wedding season hasn't quite started. Needless to say I am thrilled!!
The last couple of weeks have also been stressful. For the last year I have enjoyed being listed on the first page of Google for my two main keywords. To keep my site looking fresh and more in line with what my competition is doing I decided to move a majority of the content from the top of my home page to beneath my product pictures. I also added some new content (content is king with search engines).
After I did that my home page was more visually appealing to my customers, but Google was not impressed. I kept my number two position for one of my keywords thank God, but Google kicked me to the top of the second page for my main keyword. I put the content I had before back above my product pictures and now I'm back on the first page again. It has taken me about 3 weeks to get back and I'm still lower in the search results than what I was before. Unfortunately, my sales suffered during the time when my website was kicked to the second page.
To attract more business anywhere I can get it , I just ordered signs for my car, post cards, and flyers. I happened to drop by a local bridal/gift boutique a couple of weeks ago to pick up a copy of a magazine that I advertised in and was blessed with the opportunity of meeting the owner. She loved my favors so we began talking. My favors don't really fit into her product line, but she happened to mention that her brides have a very hard time trying to find one the wedding accessories that I carry. I made up some flyers for her and she is going to start referring brides to my website. After I finish this post I will be spending my Saturday night adding the new wedding accessories to my website.
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3 comments:
If i can help by putting a link on my blog or something... please let me know =)
It is very kind of you to offer. A link, post, or whatever you want to do would be great! Thank you so much!
That's so cool. How long have you had this internet business? Im just curious
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